Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of ecommerce organizations are turning to server-side tracking as a method to enhance their information collection procedures. While it requires more technical knowledge than normal GTM and may present additional prices, it can result in better accuracy and even more trustworthy data


Pixel monitoring uses an item of code to register conversions on your internet site. It's easy to establish and less susceptible to ad blockers.

1. A lot more exact data
The typical technique of tracking conversions on an internet site, making use of pixels, is having difficulty with altering internet browser privacy plans. This suggests that the data being sent out to Google Advertisements, Facebook Business Manager and various other systems is less precise than it needs to be.

Server-side tracking is a much more safe and secure option that aids to bypass these restrictions, as it's packed from your very own domain name and treated as first-party code, indicating it's much less likely to be impacted by advertisement blockers or various other safety and security procedures. This gives much more precise information and a more total photo of customer journeys across channels.

On top of that, this sort of tracking enables services to track conversions beyond the website, such as telephone call and in-store brows through, which can be difficult for pixel-based tracking. This versatility offers marketers much more possession over the information they send out, and makes it easier to adhere to various data legislations. It's additionally a whole lot less susceptible to scams, as it's harder for illegal stars to manipulate the system by altering the postback URL.

2. Better control over data.
Server-side monitoring permits organizations to collect and enrich data before sending it to third-party analytics/advertising platforms. This enhances information efficiency and precision, which can aid marketing experts make more informed advertising decisions.

Standard pixel monitoring counts on JavaScript tracking codes that are positioned in internet site visitors' browsers. These tracking codes are frequently blocked by ad blockers, which can lead to information collection disturbances and imprecise outcomes. Server-side monitoring makes it possible for organizations to bypass these constraints and give exact, regular information that is much less prone to disturbance.

This sort of monitoring additionally permits organizations to track conversions that happen beyond the website, like telephone call and in-store purchases. This is necessary given that brand-new personal privacy policies such as Apple's Intelligent Tracking Prevention (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a vital reason that S2S is a lot more trustworthy for services looking for to adapt to these changes.

3. Less vulnerable to fraudulence
Server-side monitoring allows companies to manipulate data hauls prior to it reaches third party endpoints, improving security and personal privacy. This is specifically crucial as different browsers and platforms significantly transform how they handle cookies. As an example, in iphone 14, Safari will only deliver first-party cookie information and will certainly not permit pixel-based tracking. Utilizing server-side tracking, you can bypass these limitations and remain to track conversions that occurred outside of your website.

On top of that, server-side monitoring enables you to capture customer information directly on your own web servers. This removes reliance on third parties, which can be vulnerable to violations and privacy violations.

A server-side tracking system is a collection of guidelines that tells your website's web server what occasions to tape-record. This data is after that sent out to analytics tools like Google Analytics and Facebook Business. It's additionally utilized to set off event-based advertisements, such as retargeting. On the other hand, pixel tracking is a different technique that uses a tiny item of code on your webpage to accumulate data from users.

4. Easier to apply
Server-side tracking is a data collection Facebook Ads performance tracking procedure that occurs on the website's very own server, bypassing internet browser limitations. This indicates that data accumulated by the website/app is first sent to the web server where it's processed and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.

The advantage of this approach is that it lowers the range of information administration and gives companies more control over transmission, making it usually much more reputable. Consequently, it's much less susceptible to data difficulties caused by points like a broken link or an energetic ad blocker being mounted.

With OWOX BI's Server-Side Tracking, your organization can gather real-time conversion information in the same way that you would certainly with pixels or a cookie, but this is after that passed directly to your marketing and advertising devices on the server. This permits you to have more precise data and assists make certain compliance with personal privacy policies such as GDPR. In addition, it also prevents the monitoring limitations enforced by browsers and ad blockers.