Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of ecommerce services are turning to server-side monitoring as a means to boost their data collection processes. While it requires much more technical knowledge than routine GTM and may introduce extra expenses, it can cause higher precision and more trustworthy information


Pixel tracking utilizes an item of code to sign up conversions on your website. It's easy to set up and less susceptible to advertisement blockers.

1. Extra exact data
The traditional method of tracking conversions on a site, utilizing pixels, is having trouble with transforming internet browser privacy policies. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is much less precise than it must be.

Server-side monitoring is an extra safe and secure alternative that helps to bypass these restrictions, as it's loaded from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety actions. This gives more accurate data and a more complete picture of user journeys throughout networks.

On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store gos to, which can be challenging for pixel-based monitoring. This versatility offers marketers more possession over the information they send out, and makes it less complicated to follow various data laws. It's also a whole lot much less at risk to fraudulence, as it's harder for deceitful actors to manipulate the system by altering the postback URL.

2. Much better control over information.
Server-side monitoring enables companies to collect and enrich information before sending it to third-party analytics/advertising systems. This boosts information completeness and accuracy, which can aid marketing experts make even more educated advertising decisions.

Traditional pixel monitoring relies upon JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can result in data collection interruptions and imprecise outcomes. Server-side tracking enables businesses to bypass these constraints and supply precise, consistent data that is much less prone to interference.

This type of monitoring likewise allows businesses to track conversions that take place beyond the site, like phone calls and in-store purchases. This is necessary considering that new privacy plans such as Apple's Intelligent Tracking Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a vital reason S2S is more trusted for services seeking to adjust to these modifications.

3. Less vulnerable to fraudulence
Server-side tracking makes it possible for services to manipulate information payloads before it gets to third party endpoints, boosting safety and privacy. This is specifically essential as various web browsers and platforms significantly alter just how they manage cookies. For example, in iphone 14, Safari will only supply first-party cookie data and will not permit pixel-based tracking. Using server-side monitoring, you can bypass these limitations and remain to track conversions that happened beyond your site.

In addition, server-side monitoring enables you to catch user information directly by yourself servers. This gets rid of dependence on 3rd parties, which can be prone to violations and privacy offenses.

A server-side tracking system is a collection of directions that tells your web site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Organization. It's also used to activate event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a little piece of code on your web page to accumulate data from customers.

4. Simpler to carry out
Server-side tracking is an information collection procedure that happens on the internet site's performance marketing automation own web server, bypassing internet browser constraints. This means that data accumulated by the website/app is first sent to the web server where it's refined and after that sent to analytics tools like Google Analytics or Facebook Pixel.

The benefit of this strategy is that it reduces the range of information management and provides companies much more control over transmission, making it normally more reliable. Therefore, it's less susceptible to information challenges triggered by points like a broken connection or an energetic advertisement blocker being installed.

With OWOX BI's Server-Side Tracking, your organization can collect real-time conversion data similarly that you would certainly with pixels or a cookie, but this is then passed straight to your marketing and advertising tools on the web server. This permits you to have more precise information and aids ensure compliance with personal privacy laws such as GDPR. Furthermore, it likewise stays clear of the monitoring limitations imposed by web browsers and advertisement blockers.